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    Nine Tips for Starting up a Local Site, Blog

    By Barbara Mannino

    Published January 11, 2010

    | FOXBusiness

    The following two entrepreneurs were featured in the article: Launching Local Site Can Be Simple, Fun -- and Pay.

    Tips from Debbie Galant, co-founder of Baristanet

    • Read eNest, a book about running a business and doing something good.
    • Do market research: Know your geographic area. Know your competition.
    • Post often: five times a day during the week.
    • Make sure you have the energy for this commitment. It can feel like slavery without help.
    • Barter services in the beginning and provide free ad space for the first few months.

    Tips from Chrysanthe Tenentes, co-founder of Brooklyn Based

    • Find a voice and a space that’s new to your market.
    • Make it meaningful. Avoid content overload.
    • Consider an opt-in distribution channel.
    • Diversify to improve your revenue stream—for example, in addition to selling ad space, sell products and sponsor events.

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